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Why?

The thing I find most interesting about style, is that while one can deny interest in however clothes look, opting to wear whatever clothes is always going to be a conscious decision. Or how little clothes, depending on the time of night on Watford Highstreet.

The reason I mention this is because I’ve recently been wondering how I ended up getting into the fashion industry, and why I’m still working in it. It can be quite a brutal machine, breaking in the will of good souls and spitting out the spineless. It can be tiring “playing the game”, and ultimately transforms people into the very notion of trend that they seem to be writing or talking about. So what keeps me sane? Well, marginally sane I’d say.

The late Franca Sozzani was the editor of Italian Vogue. An editor’s role is to steer the direction of a magazine, overseeing its content not only for the readers but also for the values of the title. I’d been reading Franca Sozzani’s obituary in The Guardian (please read) which was brilliant and very inspiring. I’d been aware of several of the magazine’s issues but was not aware of what this incredible person managed to achieve, and how advancing it was.

“Sozzani expressed frustration that modern fashion followers lacked an understanding of history, and that fashion stories lacked the depth of context.”

The article goes on to cover more and more of these interesting points, of which I could not agree more. Because something looks “cool” or “good” people seem to excuse its lack of depth, and we produce thousands and thousands of editorials and images which are essentially disposable. Digital waste might not be an environmental problem, but why are we satisfied with creating something so vacuous and only for the purpose of a little red heart? As the obituary had stated, Franca used the magazine to comment on current affairs and sociopolitics because while she didn’t believe fashion was an art form, she did believe that the creativity of her team could apply meaning and awareness to images.

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I suppose that’s why I still enjoy working in this industry. Or at least it evolved to become along the lines of the above. I like asking why, from a simple “why do you wear XYZ?” to “why are we creating this editorial?” to a broader “what the fuck is the point?”. I think we should all ask ourselves that from time to time.


On a side note, I recently did an interview with Farfetch to talk about the history of the blog and my personal style. It touches upon my own interests in clothing, and it’s pretty accurate since I’m very happy with everything in my wardrobe, I just wish there was more of it. And maybe less of the crap, there’s a lot of crap in there. WHY do I have 18 coats?

Read the Farfetch piece here.