DIRECTED and STYLED for oki-ni working with frequent collaborator photographer PAUL PHUNG
A take over of the oki-ni homepage. I wanted to use aesthetics you probably would never see on an e-Commerce website. Black and white imagery… womenswear on a menswear website (more common now). It was about expanding the page beyond a 2d screen, and create some level of depth you get when you walk into a physical outlet. Ultimately resulted in an on-going working relationship with oki-ni and 18montrose, for whom I oversee styling, e-Commerce imagery and select content for
SHOW DIRECTED and STYLED for WEN PAN
The collection was inspired by human traces. All the leftovers at the end of a flower market’s day. The concept and space I conceived for Wen Pan involved a multi-sensory experience filled with flower waste, kindly donated by Grace and Thorn and honed by my friend and brilliant florist Jack Sheldon. I commissioned a clear tarpaulin box to be built within the space, which we adorned the walls with flower waste. The key element was likely the ceiling, which was designed to simulate this underground effect invoking the feeling of looking upwards through a puddle at one of the flower markets. I truly adored doing this!